Robert H. heard about Kelly Roofing from a neighbor and they were the only one Robert called. He picked Kelly Roofing because of their years in business, the fact that it is a family business, their competitive pricing, and their neighbor’s reference.

His wife Debra shared, “I am president of the home owners’ association (HOA) for our neighborhood. You have a good reputation here.”

Our questions were answered and the job started when it was promised. The work was done by knowledgeable professionals who left the jobsite very clean. Based on Kelly Roofing’s reputation I am confident that the roofing work will last.

Carol McC. heard about Kelly Roofing from a friend. She contacted 5 roofing contractors, 4 of whom submitted estimates.  She chose Kelly Roofing because of the quality of the roofing system, competitive prices, and she saw other projects completed by Kelly Roofing.

The estimator answered my questions as if I had a brain. He did not answer my questions by speaking to my husband. He spoke to me. Many other roof companies did not answer my questions. They spoke to Don, like I could not possibly understand.

The roofing work was performed by courteous, knowledgeable professionals. A supervisor stopped by frequently to oversee the work. The job started when they promised and they did a great looking job. The roof looks great and I am confident that this roof will last. I am already recommending Kelly Roofing to my friends and neighbors.

Kelly Roofing;

        To everyone at Kelly Roofing that was involved in replacing our roof. There are no words to express our gratitude! YOU SAVED US !!! Now I know how people felt when they would thank me after I helped save their home from Fire Damage. Although it wasn’t a fire, our home was being attacked by water, and you wonderful people came to our rescue! We will forever be telling the story of your amazing generosity!

May God Bless you and your families!

Paul & Olga S.
Naples, FL

Flat Roof Before Repair

Flat Roof After Repair

By: Doug Van Dyke, Owner Van Martin Roofing, Dayton, Ohio, www.vanmartinroofing.com

Increasing costs is an unpopular topic, but because we like to be an open book with our customers, we thought it best to be upfront about pricing changes and stress that it shouldn’t be the only determining factor when buying a roof.

The Background

Material costs, asphalt in particular, have spiked recently with multiple price increases this year alone on roofing-related products. Asphalt shingles prices have been bumped as much as 14%.

So Many Things to Consider

Cost is important, but it’s only one part of the equation when buying a new roof. Its importance will depend on your needs and how much you are willing to spend, but it should never be the only factor.  Reputable roofing contractors can often find a solution that fits your needs and budget. With increased cost, the temptation can be great to improvise by either finding a contractor offering a “deal” or delaying repairs or replacement.

The Deal Too Good to Be True

Never was the adage “you get what you paid for” truer than in the roofing industry. Our friends at Kelly Roofing note that “fly-by-nighters” employ many underhanded tactics to swindle homeowners. The problem is reviews might not be accurate because these companies can go out of business every few years and begin again under a new name to void warranties and can change their license qualifiers to maintain a clean complaint history with the BBB.

But the quote won’t lie. If a roofing contractor is undercutting your other estimates by a large chunk of change, you should wonder how they can afford to offer such a price. Perhaps they don’t hold certifications or insurance. Or they can under-report earnings and employee wages to save on insurance premiums and avoid paying workman’s compensation. They might leave things off the initial estimate to win the job and then add costs after the fact.

Nearly 40% of roof repairs are the result of improperly installed roofs, a big reason why choosing a cheap roofing option is not the same as purchasing a knock-off brand of tissues. This decision is an investment that you’ll live with for decades. If properly installed, it will increase your home’s value and curb appeal on top of protecting it from the elements.

Click Here to read the quick and informative list of Top 10 Ways Roofers Rip off Building Owners.

I’ll Get to It…Some Day

There’s nothing wrong with taking your time to reach a decision about a new roof. It’s a huge matter that–because of the very companies mentioned above–should not be taken lightly. However, make sure you have your roof inspected on a regular basis to avoid any surprises. Staying proactive will mean paying less in the long run because roofs in need of repair or replacement can cause costly damages to the interior of your home.

There Is No Price on Peace of Mind

While these costs are out of our control, our mission is to provide the best service–paying close attention to the needs of your home–and use the highest-quality products. Cutting corners isn’t a reputable practice. Your home deserves better than that, and so do you.

In the tile roofing industry there are a lot of warranty games being played.  In order to understand the importance of tile roof warranties we must first understand tile roofs.  Tile is the most popular roofing material worldwide.  In almost every other climate in the world tile is placed on batten rafters, without underlayment and then top flashed with precision and craftsmanship.  In the United States, tile’s value and pricing have been driven down by shortages in skilled installers and asphaltic look alike products.  Unfortunately, manufacturers and industry leaders have lobbied code officials to lessen installation specifications in order to complete in track home building environments.  These actions resulted in different “systems”.  System 1, 2 and then later 3 were created as a way to guide installation and allow less expensive systems.  This is also when specialty Underlayments were introduced.   The idea is that when top flashing details were sacrificed water would run under the tile and the underlayment would protect the building from seepage.  Thus an increased importance was placed on tile roof system’s underlayment warranty.  Since the early 1990’s when system changes were made many upgrades to underlayments were made.  One thing remains constant however, the increased reliance on the underlayment as a waterproofing material, thus increasing the importance of that underlayment’s warranty coverage.  This is where the importance of understanding what the underlayment’s true warranty is since your building’s contents will most likely rely upon it.

Material Coverage

A roofer’s quote may include language such as, “30-Year warranty on underlayment” or simply “30-year warranty”.  This is most likely a material only warranty and covers only manufacturer’s defects.  In the event of a defect the manufacturer will only supply enough material to cover the affected area leaving you with the bill to remove tiles, remove the other material, install the new material and reinstall the tiles, which is the far majority of the repair expense.  Basically, you will be paying for the entire repair or even the entire roof in the event of a failure.

Material & Labor Coverage

Similarly to Material Coverage, this warranty only covers a manufacturer’s defect.  The big advantage is it also covers the labor, not just materials, to repair the affected area or entire roof.  This warranty is literally 10X a better warranty in coverage.  You will often find this warranty to be at a lesser time frame and may require special materials, certified contractors and even inspections by the manufacturer.    Only a few contractors can offer this warranty and you will know by the roof’s price who they are.

Workmanship Coverage 

Workmanship coverage comes from the installing contractor.  Currently there are no underlayment or tile manufacturers who back a roofer’s workmanship and carry what the industry calls an NDL or No Dollar Limit warranty for materials, labor and installation defects.  Therefore this becomes the roof’s true warranty.  If the roof is installed correctly it should perform for decades with sensible care and maintenance.  When considering the importance of this warranty think of two details.  First, the contractor.  Pick a contractor you trust, has a great track record and shows they care.  Second, consider installing upgraded top flashings to protect the underlayment.  This is how tile roofs are installed worldwide and should be installed here.   If a roofer says you don’t need the top flashing what they are really saying is they don’t have the technically proficient installers to do the work.  Look elsewhere, even if it costs a few extra dollars.  There is nothing worse than spending thousands of dollars on a new tile roof only to require replacing it a few years later do to improper installation.

Prorated Coverage 

Material, Material & Labor and Workmanship Coverage’s may have proration periods.  For example, the most popular tile underlayments claim they come with a 30-year warranty.  The truth is that this warranty is a material only warranty and is only 100% effective for the first 5 or maybe 10 years.  After that the coverage diminishes greatly over time until it is only worth 10% of the material price by year 30 and is only enforceable if a manufacturer’s warranty causes a leak with proper maintenance and upkeep.

To help prevent water intrusion Kelly Roofing always recommends installing top flashings in the traditional fashion to limit the reliance on the underlayment as the primary form of waterproofing.

Wow! Diane H. complimented us on her Facebook wall post.

Thank you so much Diane for taking the time to know that our team is doing things right.

“Ken.. I want you to know that we really appreciated Joe in the way he went thru the quote for our roof and explained in detail the warranty and what qualified that warranty for 100 % coverage.Also.. showing us the Owens Corning Sure Nail shingle with the way they have built that nylon like strip into the shingle where the nail goes assured us this was the right shingle to go with. The ability for Joe to get on the roof take pictures go into his truck set up the quote with those pictures printed and then to present the quote all in the time that he was here was impressive. Having the financing plan also helped make our decision. Everyone was really nice.. and the attention Richard gave to our needs is what puts the icing on a GREAT COMPANY.. JOB WELL DONE !!”